Back in 2001, scientists in the U.K. discovered that dairy cows who listen to soothing music are calmer and happier, and produce more milk. Songs like, say, “Perfect Day” by Lou Reed.
Today, a different team of scientists has found a more sustainable formula for bovine happiness: the aptly named Perfect Day.
Perfect Day is the re-brand of Muufri (pronounced “moo-free”), the world’s first animal-free dairy milk.
Since the summer of 2014, founders Ryan Pandya and Perumal Gandhi have been hard at work perfecting their process and building a company with the potential to change the landscape of dairy forever. Perfect Day is a milk created with real milk proteins, but without the involvement of a single cow. By using centuries-old fermentation techniques, the team has created milk without chemicals, hormones, and lactose, but with the exact same flavor.
Pandya and Gandhi had the product; they just needed the perfect messaging. Then it hit them. According to the company’s press release:
They realized they could make their own kind of Perfect Day. One where we could enjoy the dairy foods we love, while making the world a kinder, greener place. And, the rest was history. Perfect Day lets you enjoy the dairy products you love — with zero compromise. Their milk is crafted without the help of a single cow. It’s not only delicious, it’s more nutritious and sustainable than factory farmed milk.
It’s hard to overstate how big this development is. This isn’t just a breakthrough for milk. This is a breakthrough for cheese, yogurt, ice cream, butter—all products that can now be crafted from Perfect Day without any reliance on cows or our environmentally devastating factory farming system.
And again: The taste is identical.
You’ll be able to test for yourself in 2017 when Perfect Day introduces its first products to the public. In the meantime, you can sign up for newsletter updates on the company’s website to check its progress. Trust me, I’ll be checking right along with you.
To learn more about how The Good Food Institute accelerates the growth of animal-free agriculture, check out our website.