One of our favorite new things here at GFI is a new book – just released for pre-order online – by Matthew Prescott, who’s one of our own advisors and a longtime food advocate.
The book is titled Food Is the Solution: What to Eat to Save the World and is basically half cookbook, half manifesto – all about how what we eat impacts the planet and ourselves.
Food Is the Solution is packed-full of beautiful environmental photography, potent infographics, and narrative-style investigative reporting to make the case that the best thing we can do for the Earth is eat more plant-based foods. And it features more than 80 awesome recipes that’ll make even the most ardent carnivore want to take a bite out of plants. Matthew, if you’re reading and there’s a 2.0 in the pipeline, I volunteer as a recipe tester.
But what’s perhaps most notable about the book is the incredible roster of voices Matthew has brought to the table: Academy Award-winning director James Cameron wrote the foreword, and the book includes essays from actor Jesse Eisenberg, NRDC President Rhea Suh, Sierra Club Deputy Executive Director Bruce Hamilton, Greenpeace USA Executive Director Annie Leonard, famed chef Jose Andres and many more. Even GFI’s very own Bruce Friedrich has an essay featured!
To top it all off, the book has been endorsed by Dr. Oz, Paul McCartney, Wolfgang Puck, Emeril Lagasse, Alice Waters, the heads of virtually every major environmental organization on the planet, and dozens of other celebrities, food icons, NGO leaders and more. We don’t think there’s ever been a book about plant-based eating—let alone a vegan cookbook!—that has brought together such a plurality of voices and experts around this message.
We can’t wait for the book to officially be released (around Earth Day, of course), and have placed our pre-orders already, so we can be among the first to get it. Yum!
To learn about The Good Food Institute's work to bring plant-based meat into the mainstream, check out what we do.